Mobile App · 2025

Kitasemua — Insurance Mobile App

Digitized the end-to-end insurance experience for underserved users — replacing agent visits and paperwork with a conversational bot that guides purchase and claims through plain-language chat.

Role: UI/UX Designer
Timeline: 6 months
Tools: Figma
Brainstorming
Wireframe
Animation
Mobile App

Kitasemua — Insurance Mobile App — screen 1 of 1

NDA · Edited

The problem

Traditional insurance in Indonesia required users to physically meet an agent, fill out paper forms, and wait through an opaque process — creating high barriers for lower-middle income users who needed coverage the most. There was no clear, simple way to understand what was covered, file a claim, or track its status without human assistance.

Method & approach

Worked directly from the brief with a focus on the target audience: lower-middle income users unfamiliar with financial jargon or multi-step digital flows. Ran brainstorming sessions to map the full user journey — from awareness to claim settlement — then wireframed and animated key interactions to validate the conversational bot approach before moving to high-fidelity screens.

Business process

The app replaces the traditional agent-led sales model with a self-serve digital flow. Users browse available plans, receive guided recommendations through the chat bot, complete their purchase in-app, and file claims through the same conversational interface — eliminating the need for any face-to-face interaction or paper documentation at every stage.

Goals & outcome

Enable lower-middle income users to purchase and file insurance claims entirely from their phone — no agent visit, no paperwork, no complex language. The conversational bot removes friction at every touchpoint, making the process as simple as a chat. Result: a user can go from zero to covered, and from incident to claim filed, without leaving the app.

This work is under NDA

The final visuals are protected. I can share sanitized, non-final work that shows the thinking and process — just reach out.

Contact me for more information